Aland Index

// Campaign explainer

An animation reflecting the carbon footprint of customers in Scandinavian countries.

// ABOUT

As the Nordic countries have the highest usage of digital/card transactions, the Aland Index Initiative used data from individual card transactions to generate a monthly CO2-impact report sent to the consumer’s Mobile/Internet Bank. The report aims to educate users on their carbon footprint as well as offers the opportunity to offset that footprint.

// BRIEF

The main task was to create an explainer aimed at presenting the campaign for the RBK Communication agency.

 

// ART DIRECTION // MOTION DESIGN // ANIMATION

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MATEJ VÁZAL — MOTION DESIGN & ART DIRECTION

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