"C" IS NOT JUST A SUBWAY LINE

// Campaign explainer

Educational and infographic adaptation of a public service video focusing on the type C hepatitis phenomenon.

// ABOUT

In collaboration with Ogilvy Public Relations, the project for AbbVie called "C Is Not Just a Metro Line" was voted the best PR project at the 2015 SABRE Awards in EMEA in the Consumer Health category. "The international jury went through the surface of the variety of Czech and appreciated the creative concept, which is based on a pun on two different things – the Prague metro line C and hepatitis C."

// BRIEF

The objective of the explainer video was to present and summarize the whole campaign, created by the Ogilvy advertising agency.

 

// ART DIRECTION // MOTION DESIGN // ANIMATION

OTHER PROJECTS //

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MATEJ VÁZAL — MOTION DESIGN & ART DIRECTION

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