"C" IS NOT JUST A SUBWAY LINE
// Campaign explainer
Educational and infographic adaptation of a public service video focusing on the type C hepatitis phenomenon.
// ABOUT
In collaboration with Ogilvy Public Relations, the project for AbbVie called "C Is Not Just a Metro Line" was voted the best PR project at the 2015 SABRE Awards in EMEA in the Consumer Health category. "The international jury went through the surface of the variety of Czech and appreciated the creative concept, which is based on a pun on two different things – the Prague metro line C and hepatitis C."
// BRIEF
The objective of the explainer video was to present and summarize the whole campaign, created by the Ogilvy advertising agency.
// ART DIRECTION // MOTION DESIGN // ANIMATION
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MATEJ VÁZAL — MOTION DESIGN & ART DIRECTION
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