THE TRUE COST

// Campaign explainer

A fitting dynamic animation reflecting the carbon footprint of customers in Scandinavian countries, garnering the Grand Prix award.

// ABOUT

As the Nordic countries have the highest usage of digital/card transactions, the Aland Index Initiative used data from individual card transactions to generate a monthly CO2-impact report sent to the consumer’s Mobile/Internet Bank. The report aims to educate users on their carbon footprint as well as offers the opportunity to offset that footprint. The campaign won the Grand Prix Cyber Corporate Social Responsibility award.

// BRIEF

The main task was to create an explainer aimed at presenting the campaign for the RBK Communication agency, which aspired for a Gold Lion at the Cannes Lions Festival, eventually receiving this award in part thanks to the animated explainer The True Cost.

 

// ART DIRECTION // MOTION DESIGN // ANIMATION

OTHER PROJECTS //

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MATEJ VÁZAL — MOTION DESIGN & ART DIRECTION

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